Video advertisement – How crucial it is on social media for your business !!
In this technology era, almost everyone has a smartphone and it’s spontaneous that they tend to watch if a video is streaming, especially if it carries something of their interest. Nowadays all use social media as they keep them connected with the world and they are always interested in knowing what’s going around. A new term infomaniac has been coined in this regard as they are keen on knowing the world events first. Of course, no one can escape video ads, even if they want to skip, they have to have a glance at it. Facebook advertising is also gaining adage now and the reason is so simple. Most of us use Facebook on an everyday basis and we can’t ignore the ads that pop on periodically. It’s a human tendency to have an interest in something that relates our life. Facebook advertising is bound to be more popular as it is one the most used social media. We sometimes find social media much faster than other media and we rely on most of the things that appear on Facebook. Moreover, we can’t deny the fact that Facebook has become a place where people often log in and enjoy the stuff. YouTube adverting is a bit different from that of Facebook or other social media as on YouTube a subscriber may skip the ads in a few seconds.
What is Social Media?
The term social media was coined just after the invention of smartphones as they have internet access. With the emergence of Facebook, Twitter, WhatsApp, etc. smartphones have been gaining tremendous success as with the passage of time they have become quite affordable. In such a situation, all are bound to use it. Media is considered to be one the core pillars of any country. It fulfils different purposes of people from all walks of life. Social media marketing is generally managed and operated by some marketing agencies which can be hired. This has become a trend as they are usually highly qualified marketers as they have sound knowledge of the market. They always observe the market condition and accordingly they push our products through their genuine efforts which are sure to bring expected results.
Why is it so important?
So far as importance is concerned it won’t be exaggerating to say that people these days use their phones just after they wake up and they keep doing so till the time they hit the pillow. Despite the digital distraction, its importance seems to be unstoppable. In a nutshell, people are addicted to using social media and this is what attracts advertisers towards it. In most cases, people gain information on a social media platform these days, whether it is someone’s birthday or anniversary. This cant’ be denied that it has become an integral part of our lives. This has been observed that people feel happy when they get maximum likes and comments on their posts. This may not have any sort of material gain, but it is obviously fulfilling one’s spiritual and moral desire.
The importance of Video Ads?
We all know that whenever we use our phones we keep scrolling and it’s a fact that during this videos, uploaded by various agencies, keep streaming that bind the users to hold and watch and it feels to be inescapable. The question is: Is there anyone who will avoid watching interesting videos which are presentable? Of course, no. Almost all the companies have “like pages” that contain business ads. This not only brings awareness in the market but also influence buyers to go for those products resulting in the increase of the sales. Video ads are always superior to images as they generate interest in the viewers. They are more sensible and enlightening comparatively as one can view something from different angles to have a better perception of the products in it.
Social Media Video Advertising is the Future
Since electronic media have taken over print media it becomes obvious that social media video advertisement is going to have a stronghold in the world of advertisement. As we all know that Google, being the most searched engine, provides countless relevant links making it easier for the searcher to access what they want. This happens as it’s not at all painful to use a smartphone comparatively. Suppose a student is searching something related to their studies and while doing so they come across videos attached therein compelling them to have a hold there to at least watch what it is because of curiosity and this is where a video ad is considered to be successful. Moreover, seeing the success of online shopping it is obvious that social media video advertisement is going to be much stronger in the days to come.
5 Reasons You Need to Use Video Marketing
Video Boosts Conversions and Sales
There is a popular saying, “Seeing is believing”. In any video, the purpose is to highlight the benefits and features of a product and if they are well created they are good enough to convince a buyer to go for the product being advertised. Most videos are meant to guide a buyer in helping them to make a decision. This also generates mouth to mouth publicity resulting in bringing more awareness among the buyers.
Shows Great ROI (Return of Investment)
Videos are bound to generate expected return of investment. The things that are watched by humans are supposed to leave an everlasting impact on their minds. For instance, if one watches an interesting video they will start spreading this matter among their friends and family and as a result, they too will start watching. This kind of tendency will make that video circulate faster resulting in maximum accessibility.
Video Appeals to Mobile Users
A mobile user often tends to watch a video streaming on their phone screens as it’s very accessible and enjoyable, especially when they are free. This is not the end of the story. If they find it funny or useful they always tend to share it with their friends and on their walls. This enhances the circulation of the same and brings more awareness among the mobile users. This has been observed that a video becomes popular instantly and the terminology for same is “go viral”. Such activities are likely to have overnight success provided that video must be created with full vigour.
Video Marketing Can Explain Everything
A good video is designed to explain all about the product as it is aimed to target its viewers. In this technology era, no one is ready to take the pain to make a visit to the concerned dealers and there are two main reasons for this. The first one is that they are not as free as they used to be and the second one is that they are afraid of being misinformed by the concerned dealers. So far as a company or a manufacturer is concerned they are least likely to do so.
Video Encourages Social Shares
Since social media apps like Facebook and Twitter are free people don’t hesitate to share it with their friends, colleagues, and relatives. In some instances, it has been found that a video showing ad becomes popular and tenders expected customers to the concerned companies. Share is one of the most used features on social media. This is how one becomes aware of the stuff being posted on social media. Social shares are important as without which it might be circulated in a limited way, but shares enhance its circulation.
Facebook’s Algorithm Favours Video
The latest research shows that Facebook supports videos more than images as it considers its user being more attracted towards it. There is no such rule declared by Facebook, but it is based on research and survey. Videos have more impact on the minds of users as audiovisual phenomena have a unique magnetism that spellbinds a viewer. There are so many features on Facebook like creating ‘like pages’ and ‘closed groups’ which are totally free of cost enabling a common user to use this platform to promote their businesses.
CONCLUSION:
This is really interesting to know that video ads on social media have made a much greater impact and it seems that it will be in the first position in the arena of advertisement. The way people are being electronically advanced influences one thing clearly that in the days to come more and more people will be busy having their videos on social media as it’s the easiest possible method to gain popularity in society. This is also interesting to know that all the social media have been adding new features with their periodic updates. This is how they keep the users spellbound and people rarely try to give up. Every now and then they add something that makes users interested in such a way that they are bound to spend more time on it. In today’s dog eat dog competition it is necessary for them to add such feature that will definitely create interest in using it.
