Why SEO is the most important thing for your Business?
Whenever you go to the google or any other search engine you have some questions with you and search engine gives the right answer or right place for your questions. Nowadays some most common questions are in front of you like what is SEO? , What is Digital Marketing? How SEO Works? , Should my business Need SEO or Digital Marketing? & many more other. Let’s see each one by one.
What is SEO?
SEO stands for Search Engine Optimization. It is the process of getting traffic from the Organic search results on search engines. With the use of some SEO Techniques, you can increase your Website Traffic & Visitors from Free. There are many SEO Companies around you that make your Website Boost on Behalf of you or your business. You can also Contact them to help you with this and you have to pay them for your SEO Services.
There are 2 Types of SEO:
- On Page SEO
- In the on Page SEO you can be careful about this few things, Like your Website Speed, Website Optimization, Page Title, Page Descriptions, Meta Tag, Image Alt. Tag, Keywords, Heading Tags & etc.
- Off Page SEO
- In this, you have to promote your Business outside or any other Sites. Like Link Buildings, Business Directory Submissions, Social Sharing & etc.
What is Digital Marketing?
In earlier digital marketing is also known as Internet Marketing & Online Marketing. A use of Digital marketing is to connect your customer to clients and Generate Leads for your Business.
Most Common Digital Marketing Tactics:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay-Per-Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
How SEO Works?
When a user searches on a search engine he or she gets some results that relevant to their query. And those websites come first which has strong domain authority (DA). This happened because the search engine has its own crawlers and it will automatically index the pages after visiting all websites.
Most Common SEO Factors
Domain Authority (DA) is a search engine ranking score developed by Moz. This score is out of 100 and DA also predicts a website rank based on greater ability. Domain Authority is based on multiple factors like root domain linking, the total number of inbound & outbound links. We can increase it by using such SEO techniques.
In a simple term of SEO keyword is an idea or topic that you write into a search engine’s search bar. We can also call as a search query. A website owner adds keywords into that content or page. With the use of this, it is a better chance to find you on search results.
Relevance and Context
Relevancy based on 2 Factors Citation Flow & Trust Rank. The key to becoming prominent in SERPs and claiming a higher ranking is by getting a good number of high-quality backlinks to your website. This will increase your website trust flow. Context is King! The benefits of contextual search include helping the user get faster and more accurate results based on their query. Context is something beyond the keywords.
Number of Inbound and Outbound links
Backlinks are important for SEO because some search engines like Google, give more credit to websites that have a more number of quality backlinks, and consider those websites as more relevant as others websites.
You can make sure your site is load under 3-4 second. If your site does not load within this time frame you can lose half of your visitors before arrive on your website. Some Free tools are available to Speed up your website and check your Website speed.
- Google Speed Test
- GT Matrix
- Ping Dom
Clean and responsive design
A most common problem for all website is that is not a responsive and the design is also not a mobile Friendly or another device friendly. This kind of designs is decried your SEO Score. Before you Host a website you can make sure your website is Responsive for all device.
SEO Friendly URL Structure is a most important for the Search Engine. Include your article topic into the URL.
- Do not use
Length of your content
In the SEO Article, you must be careful about your article rank. Do not copy other’s article or content. You should write your own content and it must be at list 1500-2000 quality words
Why your business need SEO Services?
Nowadays most of the people search for everything on Google & other search engines. And if you are not looked on search engine results you cannot get more traffic & sales. Effectively your business goes down and down. And one more thing if you have a Website and you don’t have some Organic Traffic on Some Specific Keywords regarding your business then your website is a handicap because it’s not increasing your sales at anymore.
Benefits of SEO for your Business
Business to grow up online
From today’s date more than 2 billion people online and 90%, people use a search engine for their queries. So that you can get millions of Opportunities for your business to grow up online.
Search engine traffic is the best traffic ever because there are people comes with their queries and problems and they want to solve it as earlier as possible. So that is a 100% Genuine Traffic that comes with SEO.
Now, if your website is in the user’s search page then what? Then you got the one most Important Visitor in your site. For Example, You have a business regarding a Training Institute and you want more students. And One of the Student Search regarding your Institute and he is really want to join you then he is open your website and contact you. This was one of the best genuine lead for your Institute and now you can easily convince him and turn your Website Visitor into your sale, this is the Power of SEO.
No need to do PPC
If you rank your Website with SEO Techniques then you don’t need to do PPC (Pay per Click). Because of your Website is already on the search results so No need to do PPC.
SEO is Mobile Friendly
Nowadays most of the people use mobile for Local SEO and if your site is Mobile Friendly & search engine recognize you then you can also increase your traffic from mobile.
Things you can do right now for your business
GA (Google Analytics) is a most important part of SEO you can connect your website into this and check your real-time traffic and also check the source of your traffic. It is a free tool and easy to connect with your website.
Google Webmaster Tools
Google Webmaster Tool is also a free tool of Google and it is also easy to connect with your site. With the use of this tool, you can submit your sitemap, articles & robots files. This tool shows you the actual positions of your website and also gives you the Search engine data. Like Clicks, CTR, and your article position.
There are many keyword planners is available in the market that helps you to choose the correct keywords for your website. One of the best tools for keyword integration is the Google Keyword Planner. Google Keyword Planner Show you the match keyword and also gives you the monthly search results and its CPC (Cost per Click) rate.
More links more traffic more authority this is a basic calculation of any search engine. Search engine investigates how another website will refer you and how other website gives your website as a reference and then it will automatically improve your ranking.
A sitemap is a backbone of SEO. It helps to find links to bots or and easily open your pages and paths of all other pages. Many tools are available to generate a sitemap for your website. I was always recommended to use XML Sitemap into your site.
Create Robots.txt File
Robots.txt File is mainly for bots. With the use of this file, we can directly inform bots to allow or disallow pages on our websites.
Check No Index Meta Tag
Always check your website is not in this tag because of this tag is hide your website from the search engine and then your website will never rank on any search engine. So Always remove No Index tag from your website
Business Directory Submissions
I always recommended to Use Free Listing Sites, Sometimes this sites will generate more traffics & Sales because of this Sites have a very powerful Domain Authority and Always rank on a website.
Image Alt. Tag
In the Website, you are using lots of images but you cannot mention alt tag into that so always use images with proper name & alt tag.
SEO is the most important ever end ever for your business website if you stay on the online market you can always deal with this all think. For better communication, you can contact us on email or you can fill free to call us.