Search Engine Optimization (SEO) is the most effective Digital Marketing strategy to expand your business. According to studies, in the internet marketing world, SEO holds 60 to 70% of leads & acquisitions of your business. Let’s suppose you are having a hotel in New York & you want customers. Now just think from the perspective of your customer. What will your customers do to book a hotel in New York? According to a survey, Approx 70% of businesses regarding queries are searched in google! Search engines like Google, Yahoo, and Bing are highly driven by customers in day to day usage. SEO is the set of framework followed by the website owner to optimize their website at the top of the search page. So basically when customer searches for “hotels in New York” on google then you can acquire that customer if you’ve done SEO of your site. SEO is needed because there is too much competition in each & every business and if your site is not ranking on 1st page of your related search term then you can’t catch that customer. Because 95% of people solve their problems on the very 1st page & don’t like to jump onto 2nd page! Hence it’s necessary to rank on 1st page & it’s only possible through SEO.
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