When marketing is done through any electronic devices like laptop, mobile phone, notepad etc is called digital marketing. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers.
There are 4.1 billion active Internet users in the world and 500+ million in India. A huge crowd loves to spend time on Internet. As digital platforms are increasingly incorporated into marketing plans and everyday life and people are using electronic devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
METHODS OF DIGITAL MARKETING
- SEO – Search Engine Optimization
- SMM – Social Media Marketing
- SEM – Search Engine Marketing
- Content Marketing
- Influencer Marketing
- Content Automation Campaign Marketing
- E-Commerce Marketing
- Display Advertising
- PPC – Pay Per Click Advertisement
- Universal App
This article has been written by GreenCodeDigital Pvt Ltd (Digital marketing company in Vadodara, Gujarat, India)